Writing for impact is both a skill and an art. If we nonprofit communicators want to persuade others, we can’t just “wing it” because we are running short on time. Our writing can’t be something we just throw together in record time, hoping people will take action.
Writing is the primary tool nonprofits use to prompt people to make a donation. But how do we best make an impact on those we seek to influence?
I’m writing an email nurture sequence... and I thought I’d share the importance of including one in your nonprofit marketing toolbox.
I keep seeing this one, tiny word in the "ask" of many fundraising appeals, and it's surely a big reason campaigns are underperforming. This word conveys a feeling of timidness and uncertainty about a nonprofit's true need for funding. So, what's the word?
Donors are finicky... Donors are complicated... Donors give to your organization for their reasons, not yours. These are three truths I've learned about people who respond to fundraising appeals. Each truth shapes my fundraising writing. This insight can help you, too.
If you ever were faced with the task of writing your nonprofit’s fundraising annual appeal letter, you know how daunting it is to put pen to paper. After all, the expectation is that the letter you craft must bring in substantial funds. (No pressure, right?!)
I’ve got good news and bad news about fundraising writing. The bad news is writing is always hard. Even experienced writers have a difficult time clearly and briefly stating the purpose in their fundraising writing.