“Last year my donations didn’t matter.”
This is what my mom said to me the other day. We were having a conversation about the upcoming April 15th tax returns deadline here in the states.
I’m writing an email nurture sequence... and I thought I’d share the importance of including one in your nonprofit marketing toolbox.
Get ready for heaps of donor love to be piled on you!
I was recently introduced to Vida Joven de Mexico through Tom Ahern's newsletter. Tom wrote, "If you'd like a 100% organic free-range farm-fresh steady stream of donor-centricity, become a supporter. I love what they send me. I mean, LOVE!!!!"
With a raving testimony like that from Tom -- someone who lives and breathes donor-centric communications -- how could I resist?
Ready to take a peek?
Taylor Swift recently finished her Reputation Stadium Tour, finishing the massive world jaunt with an eye-popping $435 million. Haters gonna hate, but for me, I'm thrilled Netflix quickly released Taylor Swift's tour film. It's wildly entertaining and filled with her past and present hits that cause you to bop around.
But... more than that, the film portrays Taylor connecting with her fans like no other performer I have witnessed. Sounds corny, but the space between Taylor and her fans is simply magical. Theirs is like the ideal relationship nonprofits crave to have with their donors.
You can learn a lot about donor communications from watching Taylor's relationship with her "Swifties." Here's what I mean...
I keep seeing this one, tiny word in the "ask" of many fundraising appeals, and it's surely a big reason campaigns are underperforming. This word conveys a feeling of timidness and uncertainty about a nonprofit's true need for funding. So, what's the word?
Donors are finicky... Donors are complicated... Donors give to your organization for their reasons, not yours. These are three truths I've learned about people who respond to fundraising appeals. Each truth shapes my fundraising writing. This insight can help you, too.
I’ve got good news and bad news about fundraising writing. The bad news is writing is always hard. Even experienced writers have a difficult time clearly and briefly stating the purpose in their fundraising writing.