Writing for impact is both a skill and an art. If we nonprofit communicators want to persuade others, we can’t just “wing it” because we are running short on time. Our writing can’t be something we just throw together in record time, hoping people will take action.
Writing is the primary tool nonprofits use to prompt people to make a donation. But how do we best make an impact on those we seek to influence?
“Last year my donations didn’t matter.”
This is what my mom said to me the other day. We were having a conversation about the upcoming April 15th tax returns deadline here in the states.
I’m writing an email nurture sequence... and I thought I’d share the importance of including one in your nonprofit marketing toolbox.
You followed the experts’ advice on building your organization’s social media presence. You dedicated a sizable portion of your marketing team’s efforts to publishing content daily. And then... slowly it happened, most noticeably on Facebook.
Get ready for heaps of donor love to be piled on you!
I was recently introduced to Vida Joven de Mexico through Tom Ahern's newsletter. Tom wrote, "If you'd like a 100% organic free-range farm-fresh steady stream of donor-centricity, become a supporter. I love what they send me. I mean, LOVE!!!!"
With a raving testimony like that from Tom -- someone who lives and breathes donor-centric communications -- how could I resist?
Ready to take a peek?
Taylor Swift recently finished her Reputation Stadium Tour, finishing the massive world jaunt with an eye-popping $435 million. Haters gonna hate, but for me, I'm thrilled Netflix quickly released Taylor Swift's tour film. It's wildly entertaining and filled with her past and present hits that cause you to bop around.
But... more than that, the film portrays Taylor connecting with her fans like no other performer I have witnessed. Sounds corny, but the space between Taylor and her fans is simply magical. Theirs is like the ideal relationship nonprofits crave to have with their donors.
You can learn a lot about donor communications from watching Taylor's relationship with her "Swifties." Here's what I mean...
I keep seeing this one, tiny word in the "ask" of many fundraising appeals, and it's surely a big reason campaigns are underperforming. This word conveys a feeling of timidness and uncertainty about a nonprofit's true need for funding. So, what's the word?
Donors are finicky... Donors are complicated... Donors give to your organization for their reasons, not yours. These are three truths I've learned about people who respond to fundraising appeals. Each truth shapes my fundraising writing. This insight can help you, too.
If you ever were faced with the task of writing your nonprofit’s fundraising annual appeal letter, you know how daunting it is to put pen to paper. After all, the expectation is that the letter you craft must bring in substantial funds. (No pressure, right?!)
I have a question about your blog: Are you bored with it? Do you keep posting the same type of content? If you think your blog is a real snoozefest, chances are your readers thinks so, too. You just might need a fresh writing topic idea to pump new life into your blog.
Blog post writing doesn’t have to be difficult or stressful. If the idea of writing an article for your organization makes you want to run and hide under your desk, I’ve got some good news for you.
Is the thought of writing a blog post for your organization daunting? You know you have a lot of information to share with your community, but a lack of time and confidence may prevent you or your team from jumping in.
I’ve got good news and bad news about fundraising writing. The bad news is writing is always hard. Even experienced writers have a difficult time clearly and briefly stating the purpose in their fundraising writing.
Part 5 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
Who is your content meant to reach? When you craft content to support a campaign or program, do you have a specific person in mind or do you write to a general audience?
Part 4 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
Stories have the ability to connect people to an idea on an emotional level. Telling compelling stories helps our audience feel what we feel. And when it comes to powerful stories, the nonprofit sector certainly corners the market.
Part 3 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
When it comes to creating mission statements, nonprofits have one monumental advantage over businesses. Whereas a business is driven by profit, an NPO is driven by mission.
Not that earning profits is bad (yay, capitalism!), but nonprofits always start with a mission as their reason for existing. Having purpose why you do what you do builds the foundation for a strong content marketing program.
So, get your engines fired up! Let’s do some exploring together. In 5 steps, you will be able to document your content marketing mission statement!
Part 2 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
Nonprofits do so many things right! I’m always amazed how so much can be accomplished inside of a resource-strapped nonprofit organization. Doing so much with so little feels magical.
Part 1 in a Series of 5 Posts on Building a Content Marketing Strategy for Your Nonprofit...
Content is everywhere. There’s website content, video content, advertising content, event content, email content, brochure content, campaign content, and on and on…
When someone asks you what your organization does, what do you say? Do you trip over your words? Do you default to reciting some version of your mission statement?
Does the thought of broadcasting live video make you want to plan an escape route to 1997? You might have reservations about the way you look or sound, or how well you are able to convey a message. I felt that way too until I was smacked with a dose of research and realized how much I enjoy watching live-stream videos.
How do you begin a presentation? See if this sounds familiar: “Hi. I’m so-and-so. On behalf of my organization, such-and-such, I want to thank so-and-so for asking me here today to talk to you about this-and-that.” (Are you still reading this or did you doze off?
Sometimes the results of our nonprofit marketing and fundraising strategies fall short of our expectations. Perhaps we had a dismal turnout at an event or low interest in a new program. Or maybe we didn’t have access to the resources needed for a successful fundraising campaign.
I’ve been thinking about how easy it is to become overwhelmed and lose faith when all our hard work isn’t producing the results we hoped for as quickly as we’d like.