Blog post writing doesn’t have to be difficult or stressful. If the idea of writing an article for your organization makes you want to run and hide under your desk, I’ve got some good news for you.
Blog post writing is not the formal writing you learned in school. It is casual and conversational. It thrives best when the words are simple, the sentences are short, and plenty of bullet points are included.
This blog post includes 10 tips that will help you write a blog post that will get read. Let’s dig right in!
1. Write an attention-getting headline.
The headline is the most important part of your blog post. The one-and-only job of your headline is to lead people to read the first sentence, so your headline must evoke curiosity. (And don’t settle on your first headline. Write a dozen and then pick the best.)
2. Be conversational.
Blog post writing is different. The traditional composition you learned in school was helpful for understanding rules and conventions. But blog writing is not formal; it’s conversational and accessible. Write as if you are talking to a friend.
3. Use simple words.
Your blog post writing purpose is to get your message across clearly, not to impress the reader with your vast vocabulary. Be straightforward and precise with your words. If your content is too difficult to read, people will not stay on your page for long.
4. Keep sentences short.
Short sentences help your reader absorb your content accurately and quickly. While you always should include different types of sentences and structures in your writing, an overabundance of lengthy copy creates roadblocks in readability. Write clearly and concisely.
5. Keep paragraphs short.
Make your blog post writing easy on your reader’s eyes by keeping your paragraphs 3 to 4 sentences. Any longer and the text will appear too dense, especially on a mobile device. Don’t be afraid to cut your paragraphs in half – for blogging, this is acceptable!
6. Be generous with bullet points.
Bullet points help break up the flow of your blog post, making your content a breeze to consume. Bullet points, as well as numbered lists, help you build momentum — leading your reader to the next big idea.
7. Aim for 500 to 1,000 words.
While there is no magic number, you do need time to build a case for your idea. Five hundred words is a good starting point, and 750+ words are ideal for better search engine optimization. As long as your content is engaging, keep on writing!
8. Choose a great image.
Images grab the reader’s attention by the eyeballs. Posts with images are viewed 94% more than posts without images. An image adds interest and depth to your blog post, so choose carefully.
9. Add links.
Linking to older blog posts and other areas on your website gives the reader an opportunity to go deeper on a topic. Plus, links improve your search engine optimization, making it easier for people to find your content on the web. Bonus: adding internal links to relevant content on your site keeps readers on your website longer, strengthening your credibility.
10. Be sure to add value.
If you strip away all calls-to-action, your post should stand on its own as a valuable piece of content your reader will enjoy. If your blog post isn’t valuable and relevant, go back and work on it until you are sure it will enrich the lives of your readers.
Above all, be sure to think about your readers as you write. They want to add value to their lives through your content, but they don’t want to spend an eternity reading. If you imagine that your readers are scrollers, skimmers, and scanners, you will be able to better format your blog post just for them, so that they can promptly get the most out of your message.